A story built in the real world

CometAI began with a real problem.

Before becoming a platform, CometAI was a solution built to solve problems that were part of our own routine. Serving customers, understanding their needs, organizing information, preparing proposals and following opportunities consumed hours every day. Working inside that real operation showed us that technology could reduce repetitive work without making customer service impersonal.

Discover our story Explore the solutions →

A story about technology, work and the determination to build something better.

Computer EngineeringA technical foundation in programming, testing and problem solving.

10+ years building with codeWeb development, software, testing and digital products since 2014.

International experienceNearly a decade in Australia studying business, marketing, English and cyber security.

Built inside a real businessA product shaped by challenges experienced every day.

01 · Before CometAI

Technology, entrepreneurship and the drive to build something of my own

João Vasconcelos celebrating his Computer Engineering graduation — Computer EngineerJoão Vasconcelos

My name is João Vasconcelos, and I hold a degree in Computer Engineering from PUC Campinas.

During that period, I worked with programming, software testing, project organization and problem solving. That experience shaped a belief that still guides CometAI: technology only creates value when it turns knowledge into something useful for people and businesses.

In 2014, I began building businesses online. One of my first projects reached more than 500,000 monthly visitors entirely through organic traffic.

More than the number itself, that experience left a lesson that remains part of CometAI: consistent results emerge when technology, strategy and execution work together.

02 · Australia

An experience that changed my life 🇦🇺

João Vasconcelos in Sydney with the Opera House and Harbour Bridge in the background — Sydney, AustraliaNearly nine years of growth

BusinessMarketingCyber Security

I spent nearly nine years in Australia, where I improved my English, experienced different cultures and developed a broader perspective on business, technology, customer service and people.

During that time, I completed a Diploma in Business, a Diploma in Marketing and an Advanced Diploma in Cyber Security.

My cyber security studies covered common vulnerabilities, cyber attacks, penetration testing, social engineering and system protection — a foundation that still influences how we think about security, control and reliability at CometAI.

I returned to Brazil to be close to my mother during her cancer treatment. That decision closed an important chapter and opened another, guided by a clearer purpose: to build something useful, grounded in people’s reality and capable of improving everyday work.

03 · The first project

It all began with Eletricista Campinas ⚡

João and Walter discussing the project that would become Eletricista Campinas — A simple ideaConnecting customers and professionals

After returning to Brazil, I started a project with my friend Walter, who has experience in construction and a network of skilled professionals.

The idea was simple: build a website capable of connecting people who needed electrical services with qualified professionals in the region.

I developed the website, built its presence on Google and gradually began receiving requests for installations, repairs, quotes and technical visits.

When I began serving those customers myself, I stopped seeing isolated messages and started seeing an entire process: recurring questions, scattered information, lost time and opportunities that could be organized more effectively.

04 · The pattern

The questions changed. The underlying needs were almost always the same.

Every customer arrived with a different need, yet the service process repeatedly returned to the same points: understand the service, confirm the area, organize information, prepare a quote and define the next step. The more customers I served, the clearer it became that the process could be structured — not to replace people, but to reply faster, preserve context and free the team to focus on decisions that genuinely required attention.

Do you provide this service?How much does it cost?Do you cover my area?When can someone visit?What happens next?

What if customer service could become an intelligent process?

05 · The first automation

One automated reply proved the idea was possible

João configuring his first n8n automation — The first automated replyThe idea worked

I began researching automation, artificial intelligence and digital customer service tools to test whether that routine could be organized in a better way.

During one of the first experiments, I spent almost an entire day configuring an automation workflow. After many attempts, the system finally replied to a message on its own.

It was only one automated reply, but it represented something larger: for the first time, part of the repetitive work happened without someone having to stop everything to perform it.

The cometai.app domain had already been registered. At that moment, I decided to turn the experiment into a real product — built from the operation, tested in real situations and improved with every conversation. CometAI was born.

06 · Building our own intelligence

We did not want to depend on a fragile automation

João coding late at night while building CometAI's intelligence — 04:00Working toward a solution

🧠 Business knowledgeReal information from each company.

🧭 Clear rulesMore predictable decisions.

🧪 Continuous testingEvery error becomes protection.

🧑‍💼 Human controlThe team remains in command.

It soon became clear that connecting tools would not be enough. To serve real businesses, CometAI would need to understand context, respect rules and produce consistent responses.

The goal became to build technology that was controllable, reliable and adapted to the rules of each business, while keeping the team able to review, decide and take over the conversation whenever necessary.

The beginning was difficult. Every failure revealed what a professional product needed: documentation, clear rules, testing, traceability and protection against unpredictable behaviour.

Instead of giving up, I turned those lessons into a safer foundation for development. Little by little, what began as an automation became a platform designed to evolve with the operation.

07 · The first major transformation

From nearly one hour to less than one minute

João celebrating the successful CometAI proposal feature — The first major time savingA transformed routine

Explore commercial solutions →

One of the most time-consuming tasks at Eletricista Campinas was preparing commercial proposals.

Editing templates, changing customer details, reviewing services and organizing prices could take 30 minutes to more than an hour.

After the first tests, a proposal could be prepared in less than one minute. The gain was not only speed: there was less rework, a lower risk of inconsistent information and more time to serve customers and develop new opportunities.

30–60 min→under 1 min

Before

Manual editing
Scattered information
Higher risk of errors

With CometAI

Organized templates
Centralized information
More time to serve and sell

08 · CometAI today

Technology created inside a real business

CometAI was born inside the customer service operation of a service business. Every feature therefore begins with a concrete situation: a conversation that cannot remain unanswered, a lead that needs follow-up, information that must stay organized or a proposal that needs to be sent quickly and consistently.

We do not build features simply to fill a dashboard. We build tools that reduce repetitive work, preserve context and help the team act at the right moment.

The CometAI dashboard bringing customer service, leads, automation and commercial tools together

InboxLeadsBusiness AIProposalsAutomationDigital presence

09 · Our vision

Technology should adapt to the business — not the other way around.

A business owner gaining time through automation and a more organized sales operation

Small and medium-sized businesses should also have access to advanced technology without operating complicated systems, building large teams or adapting their entire routine to the software.

For us, artificial intelligence only creates value when it works with the knowledge, rules and identity of each business — and when the team can still understand what is happening.

It should help without removing control, automate without making service feel cold and accelerate processes without compromising the trust built with the customer.

⏱️ More timeLess repetitive work and more availability for customers.

🎯 More focusOrganized information so the team can act with priority.

📈 More opportunitiesFaster responses and more consistent follow-up.

10 · We are still at the beginning

Technology designed to give people their time back.

João looking at business owners from different industries connected through CometAI — Different businessesMore time, focus and opportunity

CometAI did not begin with the idea of creating “just another software product.” It began with one automated reply and the need to solve a problem that was part of our own routine.

Since then, every feature has grown from a concrete situation: serve a customer better, organize an opportunity, prepare a document or give time back to the team. There is still a great deal to build, learn and improve.

We are still at the beginning, but the reason remains the same: to help businesses work in a simpler, smarter and more human way — with technology serving the operation, not the other way around.

João VasconcelosFounder of CometAI

Discover where CometAI can save time in your operation.

Centralize customer service, organize opportunities and automate processes while preserving the rules, context and identity of your business.

Explore the solutions Start free Talk to an expert